Yes, patents do relate to marketing strategy. A firm's brand power is a function of the belief that its products have sophisticated, state-of-the-art, and proprietary technology. Learn more how to identify the key technologies that are embedded into your brand promise.

The Japanese commissioner in Washington DC in the 1900's studying the American patent system said, "We have looked about us to see what nations are the greatest, so that we can be like them... We said, 'What makes the United States such a great nation?' and we investigated and found that it was patents, and we will have patents."

A single patent may be worth a billion dollars, another may be completely worthless. How can you discern such differences? With millions of patent documents (both issued patents and applications), there is a lot of information, that if properly leveraged with the correct technologies, can actually help us discern effectively. Benefits of www.ipstreet.com include: (1) All U.S. patent documents from 1976—present (2) [Forthcoming: International patent documents] (3) Unified Search (Boolean Text Search) (4) Concept Search (using Latent Semantics) (5) Meaningful, graphical results (6) Web-based, no installation required (7) Secure transactions and (8) Immediate Access.

Utilizing IP Street, you can search within technology classes to identify firms and patents anchored within a scope of inventions. Whether you are looking for inbound or outbound licensing opportunities, our search tools can help you Discover, Measure, Compare, Connect to, better business opportunities.

"At present, it is known that intangible resources, or intellectual capital, are the drivers of economic growth. IPStreet.com's tools can help you understand if your idea is patentable, how to patent an idea, how to conduct a patent search to it's full potential and understand the analytics behind the patent search. We can help with understanding patent duration, patent value and connecting you with an experienced patent lawyer. One of its components is the human resources. Human resources are the main source of knowledge of firms, and it is considered a critical resource, maybe the most important one (Johanson, 2005; Marr and Roos, 2005). For this reason, its management and its development are crucial to increase the value of the firm. The objective of this paper is to analyse the influence that the training expenses have over the total value of the intangibles. From the business management, the expenditure on training are an investment." (Lidia García-Zambrano et al). Let IPstreet.com help you with your HR Director needs.